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Like Bill Gates Shows, Leaders’ Personal Messages Online Can Be a Winning...
I know, not everyone is Bill Gates. Very few people on the planet can gain 100,000 followers on Twitter eight hours after launching their Twitter profile. http://www.flickr.com/photos/ndevil/ / CC BY...
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Four Facts to Consider Before Using foursquare for Advocacy
In the past couple of months, the Web chatter on foursquare has increased steadily, with recent rumors suggesting that Yahoo is considering buying the company for $100 million. Though foursquare...
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Changes at USA Today Herald New Era for Print Journalism
When USA Today launched in 1982, it heralded a new era for print journalism, featuring briefer articles and more colorful designs, photos and illustrations in newspapers. Twenty-eight years later, the...
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A Year of InSites: Standing With Help
Helen Mitternight I was 30 feet in the air, at the top of a telephone pole, with only one step more to stand atop the small platform. And I was stuck. I was harnessed and perfectly safe, participating...
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A Year of InSites: A Focus Group of One
This guest blog post is from LeAnne DeFrancesco, Editorial Director for Vanguard Communications. Ever been to an ugly sweater party? They seem to be sweeping the nation, inducing mostly laughter, but...
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A Year of InSites: Internal Communications Helps Move Things Along
This guest blog post is from Tracy Packard Ferrell, Vice President of Operations for Vanguard Communications. We moved our offices this year. Even though it was not a part of most employees’...
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A Year of InSites: Sticking to Goals Leads to Success
This guest blog post is from Juanita Panlener, an Account Supervisor at Vanguard Communications. This past year, I’ve been reminded of one of the most important aspects of social marketing — creating...
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Set your DVR – It’s Super Grover 2.0 Week!
While this may not be big news to you – for a family with two kids in diapers – it’s HUGE! Beginning today, Sesame Street will feature a daily segment with Super Grover, whose powers involve the...
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Social Marketing Lessons from the Undead
I know I need duct tape, water, non-perishable food goods, batteries, blankets and flashlights. But learning about emergency preparedness beyond the basics has always put me to sleep…until today....
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Affordable Care Act versus ObamaCare: It’s All About Branding
Thanks to late night television host Jimmy Kimmel, we received further proof of the power of branding last night. Kimmel sent his TV crew out to the streets to ask people which health care policy plan...
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Historic Throwbacks Can Create News Angles
Photo courtesy of NASA On Tuesday, the United States became the first country to reach the dwarf planet Pluto and take its picture. NASA’s New Horizons interplanetary probe began its journey in 2009...
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